Digital & Print Advertising
AdDeck: a guide to advertising formats.
Explore interactive examples and straightforward explanations of the most common digital and print ad formats. Learn where they appear, how they work, and what their specifications mean in practice.
10 formats · interactive demos · plain-English guides
Banner Ads
The original display unit — image, text, link.
Native Ads
Ads that look like content — by design.
Video Ads
Motion and sound — the most engaging format online.
Interstitial Ads
Full-screen, unavoidable — shown between moments.
Rich Media Ads
Interactive units — video, animation, and engagement built in.
Push Ads
Notification-style messages straight to the device.
Pop-Under Ads
Opens behind the window — seen after you finish browsing.
Social Media Ads
Native ads inside the feeds people scroll daily.
Email Ads
Sponsored placements inside newsletters and inboxes.
Search Ads
Text ads triggered by what people are searching for.
Trending & emerging formats
Newer, fast-growing formats we're watching — Connected TV, pause ads, retail media and more.
See ads on your own page
Upload a screenshot of your site, drop an ad format onto it, and download the mockup — all in your browser.
Curious about print?
Beyond the screen — inventive print ad formats, from cover wraps to scent strips.
How they work
Each page breaks down the technical mechanics — ad servers, VAST tags, RTB auctions, and more.
Live examples
See each format rendered as it would appear in the real world, built with HTML and CSS.
The numbers
CTR benchmarks, CPM ranges, viewability norms — the metrics that matter for each format.